Trust in Media Cooperative

Our mission is to ensure public access to information quality (InQ) derived from standards and tools agreed upon by a diverse, nonpartisan forum of experts.

We envision an information environment that is accessible to everyone, individual and organization alike, and which contains accurate and reliable content whose origin is transparent to the consumer.

TIM Values

What is TIM?

TIM is a multi-disciplinary, cross-sector forum focused on building a standard framework and language for trusted AI and information quality (InQ) and building a platform through which people and organizations can access information that is authentic, reliable, and accurate.

“There is a critical link between Information Quality (InQ) and the output quality of generative AI. The explosive growth of generative AI has only served to increase our urgency and commitment to the cause.”

- The Honorable Ellen McCarthy, TIM Founder and CEO


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